The PharmaBrands Podcast S1 E1 - Simon Smith

The PharmaBrands Podcast

The Canadian healthcare marketing industry is full of personal, impactful, and fascinating stories. The PharmaBrands Podcast is proud to celebrate these stories from people, brands, organizations, and businesses who are making a difference. For more PharmaBrands content and experiences, visit PharmaBrands.ca.
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Season 1, Episode 1: Simon Smith, EVP Generative AI, Klick Health: On Surviving and Thriving in the GenAI Age.

“What happens when Generative AI can produce so much more content?

Well, in a Pharma company, the first thing that is going to happen is that the medical, regulatory, legal, and compliance teams are going to get completely overwhelmed.

So, we think there is also an interesting opportunity around the use of Generative AI to assist clients with that part of the process as well. Because whether they are doing this stuff internally or working with an agency on derivative content, it still has to go through some sort of compliance review. The more content you produce, the more bottleneck you are going to have.”

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Listen on Apple Podcasts, Spotify, or Audible.

To learn more about Papercurve’s Generative AI technology click here.

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