How to manage product claims in your marketing with Artificial Intelligence
A new product's compliance with regulatory requirements is an important factor to consider when it's being marketed to consumers and professionals to avoid risk.
In the long run, approved product claims used in marketing materials for new life science products benefit from proper management.
What are Product Claims?
Product Claims are phrases used to support the promotion of a product and its benefits. For a product claim to be used, it must adhere to an approval process.
The phrase is submitted with a request for approval and it needs to be substantiated with the appropriate references. Once approved, the product claim can be used in promotional materials.
Why have Product Claims Management?
Managing promotional product claims keeps wording consistent across multiple pieces of content.
Having a product claims management system keeps you on the same page with your agency or external regulatory partner.
The product claims management system also prevents redundancy of work. By having all your product claims in one place, onboarding new vendors or hires becomes more efficient since they can leverage the repository of everything that has been approved in the past.
When there are changes or updates to product claims, the management system has a record of all materials that used the affected product claim and provides traceability. So you can easily locate all documents that use the specific claim.
A product claims management system increases efficiencies in management and reduces cost overall.
How artificial intelligence helps:
Current solutions like Veeva “auto product claims linking” only discover a product claim if there is an exact text match. The reality is that wording is often similar but not identical so matches are not found.
Papercurve Product Claims powered by Paige AI uses Natural Language Processing (NLP) to read the text, understand its meaning, and find relevant results. Results are found without the need of an exact text match. It locates product claims that are reworded, but have the same meaning.
Make new hires and partners productive faster
Building and maintaining a single source of the truth is critical for fast growing teams to bring new hires and vendors up to speed quickly.
Maintain institutional knowledge
A promotional product claims database is a key part of the institutional knowledge within your organization. The effort to create and maintain a product claims database, and the value delivered to teams is far greater thanks to technology like machine learning and natural language processing.
Maintain consistent content and find product claims easily when they need to be updated. As you scale, product claims management accelerates your content creation while maintaining compliance.
Content Creation using Approved Text
Let your teams build compliant content faster and easier with the power of AI using Structured Content Authoring.
Reuse approved content to ensure that your standard response documents are answering patient questions promptly, and service agreements or contracts are in line to reduce any exposure to risk.
Interested in learning more about Product Claims powered by Paige AI or Structured Content Authoring? Schedule a discovery call!
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